Who we are

Our website address is: https://www.thinktum.com

Privacy Policy

Last updated: November 25, 2022

This Privacy Policy describes Our policies and procedures on the collection, use, and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.

We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation & Definitions

Interpretation

The words of which the initial letter is capitalized have meanings defined under the following conditions.

The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.

Definitions

For the purposes of this Privacy Policy:

• You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
• Company (referred to as either “the Company”, “We”, “Us” or “Our” in this Agreement) refers to thinktum Inc., 20 Erb Street West, Suite 904, Waterloo Ontario N2L 1T2.
• Affiliate means an entity that controls, is controlled by, or is under common control with a party, where “control” means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
• Account means a unique account created for You to access our Service or parts of our Service.
• Website refers to thinktum, accessible from https://www.www.thinktum.com
• Service refers to the Website
• Province refers to: Ontario
• Country refers to: Canada
• Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service, or to assist the Company in analyzing how the Service is used.
• Third-Party Social Media Service refers to any website or any social network website through which a User can log in or create an account to use the Service.
• Personal Data is any information that relates to an identified or identifiable individual.
• Cookies are small files that are placed on Your computer, mobile device, or any other device by a website, containing the details of Your browsing history on that website among its many uses.
• Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).

 

Collecting & using personal data

Types of data collected

Personal data

While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:

• Email address
• First name and last name
• Address, City, Province/State, Postal code/ZIP
• Usage Data
  
  

Usage data

Usage Data is collected automatically when using the Service.

Usage Data may include information such as Your Device’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device’s unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.

We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.

Tracking Technologies & Cookies

We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service.

You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.

Cookies can be “Persistent” or “Session” Cookies. Persistent Cookies remain on your personal computer or mobile device when You go offline, while Session Cookies are deleted as soon as You close your web browser.

We use both session and persistent Cookies for the purposes set out below:

1. Necessary/Essential Cookies

   • Type: Session Cookies

   • Administered by: Us

   • Purpose: These Cookies are essential to provide You with services available through the Website and to enable You to use some of its features. They help to authenticate users and prevent fraudulent use of user accounts. Without these Cookies, the services that You have asked for cannot be provided, and We only use these Cookies to provide You with those services.
     
     

2. Cookies Policy / Notice Acceptance Cookies

   • Type: Persistent Cookies

   • Administered by: Us

   • Purpose: These Cookies identify if users have accepted the use of cookies on the Website.
     
     

3. Functionality Cookies

   • Type: Persistent Cookies

   • Administered by: Us

   • Purpose: These Cookies allow us to remember choices You make when You use the Website, such as remembering your login details or language preference. The purpose of these Cookies is to provide You with a more personal experience and to avoid You having to re-enter your preferences every time You use the Website.
     
     

4. Tracking and Performance Cookies
   

   • Type: Persistent Cookies

   • Administered by: Third Parties

   • Purpose: These Cookies are used to track information about traffic to the Website and how users use the Website. The information gathered via these Cookies may directly or indirectly identify you as an individual visitor. This is because the information collected is typically linked to a pseudonymous identifier associated with the device you use to access the Website. We may also use these Cookies to test new advertisements, pages, features, or new functionality of the Website to see how our users react to them.

For more information about the cookies we use and your choices regarding cookies, please visit our Cookies Policy.

 

Use of your personal data

The Company may use Personal Data for the following purposes:

• To provide and maintain our Service, including to monitor the usage of our Service.
• To manage Your Account: to manage Your registration as a user of the Service. The Personal Data You provide can give You access to different functionalities of the Service that are available to You as a registered user.
• For the performance of a contract: the development, compliance, and undertaking of the purchase contract for the products, items or services You have purchased or of any other contract with Us through the Service.
• To contact You: to contact You by email, telephone calls, SMS, or other equivalent forms of electronic communication, such as a mobile application’s push notifications regarding updates or informative communications related to the functionalities, products or contracted services, including the security updates, when necessary or reasonable for their implementation.
• To provide You with news, special offers and general information about other goods, services, and events which we offer that are similar to those that you have already purchased or enquired about unless You have opted not to receive such information.
• To manage Your requests: to attend and manage Your requests to Us.
  
  

We may share your personal information in the following situations:

• With Service Providers: We may share Your personal information with Service Providers to monitor and analyze the use of our Service, to show advertisements to You to help support and maintain Our Service, to contact You, to advertise on third-party websites to You after You visited our Service or for payment processing.
• For Business transfers: We may share or transfer Your personal information in connection with, or during negotiations of, any merger, sale of Company assets, financing, or acquisition of all or a portion of our business to another company.
• With Affiliates: We may share Your information with Our affiliates, in which case we will require those affiliates to honor this Privacy Policy. Affiliates include Our parent company and any other subsidiaries, joint venture partners, or other companies that We control or that are under common control with Us.
• With Business partners: We may share Your information with Our business partners to offer You certain products, services, or promotions.
• With other users: When You share personal information or otherwise interact in the public areas with other users, such information may be viewed by all users and may be publicly distributed outside. If You interact with other users or register through a Third-Party Social Media Service, Your contacts on the Third-Party Social Media Service may see Your name, profile, pictures, and description of Your activity. Similarly, other users will be able to view descriptions of Your activity, communicate with You, and view Your profile.

Retention of your personal data

The Company will retain Your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use Your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes, and enforce our legal agreements and policies.

The Company will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of Our Service, or We are legally obligated to retain this data for longer time periods.

 

Transfer of your personal data

Your information, including Personal Data, is processed at the Company’s operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to — and maintained on — computers located outside of Your state, province, country, or other governmental jurisdiction where the data protection laws may differ from those in Your jurisdiction.

Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer.

The Company will take all steps reasonably necessary to ensure that Your data is treated securely and in accordance with this Privacy Policy and no transfer of Your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of Your data and other personal information.

 

Disclosure of your personal data

Business Transactions

If the Company is involved in a merger, acquisition or asset sale, Your Personal Data may be transferred. We will provide notice before Your Personal Data is transferred and becomes subject to a different Privacy Policy.

Law Enforcement

Under certain circumstances, the Company may be required to disclose Your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Other Legal Requirements

The Company may disclose Your Personal Data in the good faith belief that such action is necessary to:

• Comply with a legal obligation
• Protect and defend the rights or property of the Company
• Prevent or investigate possible wrongdoing in connection with the Service
• Protect the personal safety of Users of the Service or the public
• Protect against legal liability
  
  

Security of your personal data

The security of Your Personal Data is important to Us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While We strive to use commercially acceptable means to protect Your Personal Data, We cannot guarantee its absolute security.

Detailed information on the processing of your personal data

Service Providers have access to Your Personal Data only to perform their tasks on Our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service providers to monitor and analyze the use of our Service.

• Statcounter: Statcounter is a web traffic analysis tool. You can read the Privacy Policy for Statcounter here: https://statcounter.com/about/legal/.
  
  

Behavioral remarketing

The Company uses remarketing services to advertise on third-party websites to You after You visited our Service. We and Our third-party vendors use cookies to inform, optimize and serve ads based on Your past visits to our Service.

1. Bing Ads Remarketing

   • Bing Ads remarketing service is provided by Microsoft Inc.

   • You can opt out of Bing Ads interest-based ads by following their instructions: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

   • You can learn more about the privacy practices and policies of Microsoft by visiting their Privacy Policy page: https://privacy.microsoft.com/enus/PrivacyStatement
     
     

2. Pinterest
   • Pinterest remarketing service is provided by Pinterest Inc.
   • You can opt out from Pinterest’s interest-based ads by enabling the “Do Not Track” functionality of your web browser or by following Pinterest instructions: http://help.pinterest.com/en/articles/personalization-and-data
   • You can learn more about the privacy practices and policies of Pinterest by visiting their Privacy Policy page: https://policy.pinterest.com/en/privacy-policy

 

Usage, performance & miscellaneous

We may use third-party Service Providers to provide better improvement of our Service.

Google Places

• Google Places is a service that returns information about places using HTTP requests. It is operated by Google.
• Google Places service may collect information from You and from Your Device for security purposes.
• The information gathered by Google Places is held in accordance with the Privacy Policy of Google: https://www.google.com/intl/en/policies/privacy/.

 

Children’s privacy

Our Service does not address anyone under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If You are a parent or guardian and You are aware that Your child has provided Us with Personal Data, please contact Us. If We become aware that We have collected Personal Data from anyone under the age of 13 without verification of parental consent, We take steps to remove that information from Our servers.

We also may limit how We collect, use, and store some of the information of Users between 13 and 18 years old. In some cases, this means We will be unable to provide certain functionality of the Service to these users.

If We need to rely on consent as a legal basis for processing Your information and Your country requires consent from a parent, We may require Your parent’s consent before We collect and use that information.

Links to other websites

Our Service may contain links to other websites that are not operated by Us. If You click on a third-party link, You will be directed to that third-party’s site. We strongly advise You to review the Privacy Policy of every site You visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

 

Changes to this privacy policy

We may update our Privacy Policy from time to time. We will notify You of any changes by posting the new Privacy Policy on this page.

We will let You know via email and/or a prominent notice on Our Service, prior to the change becoming effective and update the “Last updated” date at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

If you have any questions about this Privacy Policy, You can contact us:

• By email: info@thinktum.ai
• By visiting this page on our website: https://www.thinktum.com

 

Cookies policy

Cookies & similar technology

Below is information about how thinktum and its affiliates (“we”) use cookies and other similar technology on this website.

thinktum may place cookies and other similar technology on your device (including mobile devices), when accessing this website. thinktum may also collect the following information from your device: your unique device identifier, IP address, information about your device’s operating system, mobile carrier, and your location information (to the extent permissible under applicable law). You have the option to control the use of cookies through your browser, through “Cookie Settings” presented as part of the cookie notice, and also by clicking the “Cookie Settings” button below.

Privacy with cookies

Your privacy matters

thinktum may place cookies and other similar technology on your device (including mobile device), when accessing this website. Cookies perform different jobs, such as letting you navigate between pages efficiently, remembering your preferences and generally improving your experience. They can also help to ensure that the advertisements you see online are more relevant to you and your interests. Cookies do not usually directly identify you as an individual, but those that do help provide you with a more personalized experience.

Because thinktum respects your privacy, you can choose not to allow the use of certain types of cookies. Explore the different category headings to learn more and to manage your cookie preferences. Please be aware that blocking the use of certain types of cookies may impact your use and experience while visiting our site.

 

Strictly necessary cookies

Always active

These cookies are essential in order to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services, or preferences you have asked for cannot be provided. These cookies do not store any personally identifiable information.

Your browser can be set to block or alert you to these types of cookies, however, some parts of the site may then not work, or your experience will be impacted.

Performance cookies

Active

These cookies collect information about your visit and use of this website, for instance, which pages you visit the most often, and if you get error messages from web pages. These cookies don’t collect information that identifies a visitor.

All information these cookies collect is anonymous and is only used to improve how this website works. If you do not allow the use of these cookies thinktum will not be able to monitor or optimize the site’s performance.

Active – Toggle

Functionality cookies

Active Functionality Cookies

These cookies allow a site to remember choices you make (such as your username, language, or the region you are in) and provide more enhanced, personal features. They don’t gather any information about you that could be used for third-party advertising or track your browsing activity on other websites.

If you do not allow the use of these cookies, personalization or customization features driven by your preferences, choices or interests will be impacted.

 

Targeting cookies

Active targeting cookies

These cookies are used to:

• Deliver advertisements more relevant to you and your interests
• Limit the number of times you see an advertisement
• Help measure the effectiveness of the advertising campaign
• Understand people’s behavior after they view an advertisement.

If you do not permit the use of these cookies, you will experience less targeted advertising from thinktum.

 

Third-party cookies & analytics

Some cookies we use are from third-party companies, such as Google Analytics and Marketo to provide us with web analytics and intelligence about our sites. These companies use programming code to collect information about your interaction with our sites, such as the pages you visit, the links you click on, and how long you are on our sites. This code is only active while you are on a thinktum website. For more information on how these companies collect and use information on our behalf, please refer to their privacy policies: Google, at www.google.com/intl/en/policies/.

 

Non-cookie tracking technologies

We may also use web beacons (including conversion pixels) or other technologies for similar purposes as above and we may include these on our sites, in marketing e-mail messages or on our affiliated websites, to determine whether messages have been opened and links clicked on. Web beacons do not place information on your device, but they may work in conjunction with cookies to monitor website activity. The information provided below about cookies also applies to web beacons and similar technologies. Conversion pixels are small codes located on a particular web page that are triggered when someone visits a page resulting in an increase in the conversion count.

 

Cookies we use

The cookies used on thinktum sites have been categorized on the basis of the categories found in the ICC UK Cookie guide issued in November 2012. A list of all the cookies used on this site by category is set out below. Within these four categories, cookies are classified as either session or persistent cookies. Session cookies are temporary and once you close the browser window, they are deleted from your device. Persistent cookies remain on your device for a longer period and are used by the website to recognize your device when you return. You can find more information about cookies at: www.allaboutcookies.org and www.youronlinechoices.eu. Regarding the cookies that thinktum uses, it is important to note that some cookies may not be used in all jurisdictions where thinktum maintains a website. A list of the four categories of cookies that thinktum uses, along with some examples of each are provided below.

Four Categories of Cookies Used by thinktum

Strictly necessary cookies

These cookies are essential in order to enable you to move around the site and use its features, such as accessing secure areas of the site. Without these cookies, services you have asked for cannot be provided.

The following is an example of a Strictly Necessary cookie:

Session Management cookie – General purpose platform cookie used to maintain an anonymized user session by the server that expires when you leave the site.

Performance Cookies

These cookies collect information about how visitors use a site, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies do not collect information that identifies a visitor. All information these cookies collect is anonymous and used only to improve how the site works. If you do not allow the use of these cookies, thinktum will not be able to monitor and optimize site performance.

The following is an example of a Performance cookie:

• Web Traffic cookie – Included on each page of our site and used to calculate visitor, session, and campaign data for analytics reports.

Functionality Cookies

These cookies allow a site to remember choices you make (such as your username, language, or the region you are in) and provide more enhanced, personal features. For instance, a site may be able to provide you with local information or news by storing in a cookie the region in which you are currently located. These cookies can also be used to remember changes you have made to text size, font, and other customizable parts of web pages. They may also be used to provide services you have asked for such as watching a video or commenting on a blog. We may use information collected from our cookies to identify user behavior and to serve content and offers based on your profile. In some cases, we pass this information on to others within thinktum for marketing or analysis purposes. In most cases we will not be able to track individuals by name; only if a user is a known user will we associate the cookie information with a named individual. If you do not allow the use of these cookies, personalization or customization features driven by your preferences, choices or interests will be impacted.

These cookies cannot track your browsing activity on other websites. They don’t gather any information about you that could be used for advertising or remembering where you’ve been on the Internet outside our site.

The following is an example of a Functionality  cookie:

• Known Visitor cookie – A unique identifier given to each known user to our site, used to serve them content and offers based on their profiles. Also used for analysis and marketing purposes.

Targeting Cookies

These cookies are used to:

• Deliver advertisements more relevant to you and your interests
• Limit the number of times you see an advertisement
• Help measure the effectiveness of the advertising campaign
• Understand people’s behavior after they view an advertisement.

They are usually placed on behalf of advertising networks with the site operator’s permission. They remember that you have visited a site and quite often they will be linked to site functionality provided by the other organization. If you do not permit the use of these cookies, you will experience less targeted advertising from thinktum.

At thinktum, we do not have third-party advertising on our site, so we do not use Targeting cookies for advertising, but we may use them for gathering analytics and intelligence about the site. The Targeting cookies may also be used on third-party websites and third parties may use them on our websites as follows:

• Social Media Sites – Third-party social media sites may log information about you. This may include activities such as when you click an ‘Add This’ or ‘Like’ button for a social media site whilst on our site. We do not control such sites or their activities. You may be able to find information about social media sites on the sites themselves. We recommend you read the terms of use and privacy policy of such sites before using them.
• thinktum Advertisements on Non-thinktum Sites – Cookies may be placed on non-thinktum sites so that when you click on a thinktum advertisement located on these sites, thinktum is provided with this information to enable us to measure the effectiveness of our advertising.

• Non-Cookie Technologies – As discussed above, thinktum also employs technologies that perform similar functions to cookies but may not respond to browser settings intended for use with cookies. These include web beacons and other similar technologies.

  We may use reputable third parties to gather and provide us with information about our website and advertising audiences and to deliver targeted advertisements on third-party sites. These third parties will only use anonymous identifiers and have no way of associating these identifiers with identifiable users.
• Targeted email – We send emails to individuals with whom we want to develop or maintain a relationship. Our targeted email messages typically include web beacons, cookies, and similar technologies that allow us to know whether you open, read, or delete the message, and links you may click. When you click a link in an email you receive from thinktum to our website, we will also use a cookie to log what pages you view and what content you download from our websites, even if you are not registered at or signed into our sites.

• Combining & analyzing personal data – As described above, we may combine data obtained from publicly available sources with data that we have gathered through email, website, and personal interactions with you. We combine this data to better assess your experience with thinktum and to perform the other activities described throughout our privacy policy.

• Mobile apps & mobile websites – By accessing thinktum websites on your mobile device, your unique device identifier, and mobile device IP address, as well as information about your device’s operating system, mobile carrier, and your location information, may be collected.

 

If you have any questions now or during your visit, please submit your request through our Reach Out Web page.

If you continue using this site without updating your Cookie Settings, thinktum will continue to place cookies on your device. Refer to our privacy policy above  for more details in addition to this cookie section.

 

Accessibility Statement

thinktum Inc. is committed to making its website usable by all people by meeting or exceeding the requirements of the Web Content Accessibility Guidelines 2.0 Level AA (WCAG 2.0 AA).

We strive to substantially conform with Web Content Accessibility Guidelines (WCAG) 2.1 Level AA. We inspect and test changes to our platform prior to implementation. If you need assistance, or have specific questions or concerns about the accessibility of this site, please contact us at info@thinktum.ai.

If you do encounter an accessibility issue, please be sure to specify the Web page and we will make all reasonable efforts to make that page accessible to everyone.